Tuesday, February 17, 2009

Ratings: HEROES Strong Against a BACHELOR on the Rebound

ABC’s “The Bachelor” continues to surge on Monday night, boosting the network to No. 2 with the show’s best non-finale outing in almost five years.

“Bachelor” averaged a 4.4 adults 18-49 rating from 8 to 10 p.m. last night, according to Nielsen overnights, a season high and up 5 percent from last week’s 4.2.

The show tied with Fox for first place in its timeslot over the two hours, jumping into sole possession of first in its final hour with a 4.9 rating. The show certainly benefited from facing reruns on CBS, which usually challenges for No. 1 in the hour.

It was the highest-rated non-finale of “Bachelor” since May 2004, an impressive feat for a show now in its 13th season that some had written off as past its prime entering this year.

Season to date, the show has averaged a 3.8 rating, its best since the 2006 season.

As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won’t be available for several weeks. Twenty-eight percent of Nielsen households have DVRs.

Fox finished first for the night among 18-49s with a 4.4 average overnight rating and a 10 share. ABC was second at 4.0/10, CBS and NBC tied for third at 2.9/7, Univision fifth at 1.8/4 and CW sixth at 0.5/1.

At 8 p.m. Fox led with a 5.1 for “House,” followed by ABC with a 4.0 for “Bachelor.” CBS was third with a 2.8 for repeats of “The Big Bang Theory” and “How I Met Your Mother,” NBC fourth with a 2.2 for “Chuck,” Univision fifth with a 1.9 for “Cuidado con el Angel” and CW sixth with a 0.5 for a repeat of “Gossip Girl.”

ABC took the lead at 9 p.m. with a 4.9 for more “Bachelor,” while Fox and NBC tied for second at 3.6, Fox for “24” and NBC for “Heroes.” CBS was fourth with a 3.3 for a repeat of “Two and a Half Men” (4.0) and a new “Worst Week” (2.6), Univision fifth with a 2.3 for “Fuego en la Sangre” and CW sixth with a 0.5 for a “One Tree Hill” rerun.

At 10 p.m. ABC led again with a 3.0 for “True Beauty,” with NBC second with a 2.8 for “Medium.” CBS was third with a 2.6 for a repeat of “CSI: Miami” and Univision fourth with a 1.4 for “Cristina.”

Among households, Fox led the night with a 7.5 average overnight rating and an 11 share. ABC was second at 7.1/11, CBS third at 6.2/10, NBC fourth at 4.7/7, Univision fifth at 2.3/4 and CW sixth at 0.9/1.

http://www.medialifemagazine.com/artman2/publish/Overnights_50/Hooked_up_Bump_for_ABC_s_Bachelor.asp

Comment: Clearly, those who are writing off Heroes are printing that obit prematurely. Though Heroes was bested by CBS' "Men," the specials mad mincemeat of the other half of that hour om CBS, "Worst Week." They stay competitive in the head to head competition, and pretty much increaed the audience by about a third after a lackluster showing by a heavily-promoted "Chuck" that feautured Jenny McCarthy and Andy Richter.

Good times......!

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