Week 2 Ratings UPdate!

Made-Up Heroes Beat Real Ones

New York Overnight Ratings: NBC’s Heroes Tops PBS’ The War

By John Eggerton -- Broadcasting & Cable, 10/2/2007 1:43:00 PM

The real heroes of Iwo Jima were no match for the Heroes over on NBC, where the cheerleader cut off her little toe Monday night.

According to overnight ratings from the No. 1 market, New York, NBC's one-hour science-fiction drama averaged 740,000 viewers Monday night versus 322,000 for Ken Burns' World War II documentary, The War.

Burns produced the project in part to educate the next generation about the sacrifices made and lessons learned by the last one.

In what was one of Burns' key target demos -- the 18-34 crowd he wanted to educate about the war == the difference was stark. Heroes averaged 196,000 18-34s, while The War averaged only 6,000.

That average for The War included "hashmarks" for the 18-34 demo in the 8 p.m.-9 p.m. hour Monday in New York, when viewing in the demo was not recorded in the ratings because it was below reportable minimums.

© 2007, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.
http://www.broadcastingcable.com/index.asp?layout=articlePrint&articleID=CA6486225

Primetime Ratings: ABC Dances to the Top Again...but last half-hour beaten by Our Favorite Show!

By John Eggerton -- Broadcasting & Cable, 10/2/2007 12:53:00 PM

ABC won Monday night in the 18-49 demo in the Nielsen Media Research overnight rankings with a 4.7 rating/12 share, thanks to a two-hour Dancing with the Stars, which built every half-hour, from 8 p.m. (4.6/13) to 9:30 p.m.-10 p.m. (5.6/13).

NBC's Heroes was the top-rated show of the night at a 5.6/13 from 9 p.m.-10 p.m., but it only just barely beat the last hour of Dancing. NBC's new dramedy, Chuck, from 8 p.m.-9 p.m., averaged a 3.1/8 for third place in the hour, growing by a couple of rating points from its first to second half-hour. Going the other direction was time traveler Journeyman, which traveled back from a 3.5/8 from 10 p.m.-10:30 p.m. to a 3.1/8 from 10:30 p.m.-11 p.m.
NBC and CBS tied for second at a 4/10. CBS was led by CSI: Miami, which won its 10 p.m.-11 p.m. time period with a 4.6/12, and Two and a Half Men, which averaged a 4.6/11 from 9 p.m.-9:30 p.m. up against Heroes and Dancing.

Fox was a distant fourth at a 1.7/4, with new New Orleans drama K-Ville failing to make any headway at an average 2/5.

The CW averaged a 1 rating/2 share for the premieres of Everyone Hates Chris, new show Aliens in America, Girlfriends and its highest-rated debut, a footballers' wives/girlfriends series, The Game (1.4/3).

© 2007, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.
http://www.broadcastingcable.com/index.asp?layout=articlePrint&articleID=CA6486170