Tuesday, October 28, 2008

We need to talk....

I am not going to bore you with the complications...the full ratings from last night are here: http://www.thefutoncritic.com/ratings.aspx?id=monday

And I am sure you will see the headline HEROES FALTERS AGAIN!

On the surface, you might be right, but there is good news if you look for it.

First, can we just admit that there are a lot of people who like to watch E-list celebrities dancing with all three left feet. And that did cut into the totals. So did last night's Slip-N-Slide edition of the World Series (memo to Rupert: This is God's punishment to you for hiring O'Reilly! Just sayin'....)

So for Our Golden Hour:

  1. Dancing.... (ABC) 12.0/17 share
  2. World Series Game 5 (FOX) 7.3/11
  3. 2 and a Half Men (CBS) 6.4/11
  4. HEROES (NBC) 4.9/7
  5. One Tree Hill (the CW) 2.1/3

No information on MNT was available.

Yep it does look bad, even though HEROES is still one of NBC's top 3 dramatic scripted shows on a network that is weak throught the week.

HOWEVER, it gets better when you tak a look at the demos from the 18-49 year-old group: the money demo....or, as I call them...viewers with a pulse....it does get tighter and things look better:

First Half Hour:

  1. Dancing... (ABC) 4.2
  2. HEROES (NBC) 3.9!
  3. Two and a Half Men (CBS) 3.8
  4. World Series (FOX) 3.6
  5. One Tree Hill (the CW) 1.7

And the Second Hour (I did not have a complete breakdown, but when you add Sam and Gary, it looks like this:

  1. HEROES (NBC) 3.9 (BOOYA!)
  2. World Series (FOX) 3.6
  3. Samantha Who (ABC) 3.0
  4. Gary Unmarried (CBS) 2.9
  5. One Tree Hill (the CW) 1.7

The bottom line is that Heroes for all of the premature obituaries, is still kicking major rump on Mondays with the audience that cares. Yes it is down, but it remains a strong player for NBC.

And NBC needs to know that. There needs to be letters and e-mails sent from those who love the show that you support it. Go to http://www.nbc.com/Footer/Contact_Us/ the scroll down until you see the pull-down menu. Select HEROES, then write. Let them know that you are enjoying the show and that you are supporting it.

Also support the sponsors. When you go get your Sprint phone or or buy and Apple computer or Ipod, tell them you heard about it on HEROES....and thank them.

We're not out yet....not by a long shot!

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Welcome to Heroes F1RST!

Welcome to Heroes F1RST!

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